SHH… Listen close: 

There’s a flutter inside you.

Do you hear it?  

  • a desire that yearns to be heard
  • a whisper that longs to speak up
  • a spark that wants to blaze


That’s your “secret life” whispering… your soul-imprint…


Welcome it. Let it swell.

We are made to expand, we are made to create, we are made to want MORE — 

You know you pine for it — your version of MORE 

  • JOY

… so life feels amazing rather than just something you need to get through


… that you can re-source over and over again, because you’re fueled by your Desire, and not relying on external circumstances


…So you finally get to do YOU and make YOUR unique mark on the world


… so that following the imprint of your soul feels easy, fun, and inspired (goodbye shiny object syndrome; I know what I’m doing.) 

MORE showing the F up for yourself, for your relationships, for your business (so that you can create the fucking impact you were born to make, and enjoy all 3!) 

But instead of showing up and GETTING more, you

  • Binge on another Netflix series
  • Perfect that cookie dough recipe
  • Yawn your way through another long-ass webinar
  • Clean out the fridge (where your mouth is the receptacle!)

You play small, you hide, you decide you’ll focus on it later.

Showing up for it all feels hard. You’re tired of pushing.

The problem is that you know this situation isn’t serving you. Like AT ALL.

You’re stuck in your version of groundhog day (#pandemiclife isn’t helping) while your longings are hushed and your potential is hindered.

And hey, it’s not like you haven’t tried.

You’ve done the mindset work. 

You’ve got the vision board and the affirmations to boot. 

You know (in your head) which thoughts to choose. 

But actually FEELING it so each of your cells scream, “YES!” and the core of your being is like, “I got this!”??

Umm … #yeahno. That’s a whole other story.

Here’s the thing: We can’t think our way to results, we’ve gotta FEEL it. 


If you’re tired of hiding, numbing, pushing, thinking, waiting, hoping…


There’s another way.


What if  you were actually having FUN? Getting turned ON?

No more fragmented energy?

No more wondering what you could’ve done with the day if you were in a better mental place?

No more looking at others thinking “I want what she has” 

What if you could get out of your head so that you can feel it in your soul? 



… Owning your gifts and letting your voice soar (let it sing!)


… Finally shaking off the “good girl” cloak and flinging your arms in the air (like you just don’t caaaare!)


… Showing up from a place of deep inner Truth and Power? (We’re talking capital T and P!!)



It’s NOT traditional mindset work

It’s NOT the embodiment work you’ve tried before, either.

It’s something totally new and groundbreaking…

This is where you get up close and personal with your greatest power source: your EMOTIONS. 


And then learn to ACCESS and then ACTIVATE them, on will.

So that they finally work FOR rather than AGAINST you. 

Ready to throw your arms up in the air like Queen Elsa and “let [shit] go” so that you can turn yourself ON? 

FIERCE FREE AND ON FIRE is where you’ll fuel your flutters by “taking the lid off.” 

Because when you keep the lid on your emotions, you bottle up your light, your power, your potential.

Usually, we spend our lives doing this backwards…

We run FROM our emotions, not TOWARDS them.

But once you get to know them, you’ll understand how much wisdom they have to share and how they’re dying to set you on FIRE. 

That’s when you begin to hatch. 

(Hatch, not heal: welcome to the new paradigm.)


When you break open, you also break free. 

And become more powerful than you’ve ever experienced…

Because the magic is already there — in YOU. It’s time we unlock it. 

No more dimming your light. It’s your time to shine, gorgeous.


I’m in!

One-time Payment of $1555

3 Monthly Payments of $575 each

Through my one of a  kind activation-system that includes a proven series of energy-harnessing exercises, made infinitely more potent by sacred sisterhood, we will open ourselves up to our inner badass. 

That flutter in your soul?


It’s time to FUEL it. 


It’s time to come the F ALIVE so that you can own your magic, stand in your power, and unleash that secret life of yours that’s been sitting on the sidelines for far too long. 


Get ready to:

  •  feel the drive and motivation that will have you ditching deliberating for DOING 
  •  embody the confidence to show up like your secret boss-babe crushes (you know who they are!)
  •  trust your inner knowingness so that you know it’s a good idea (not if it’s a good idea)
  •  birth your passion project so that you can realize the height of your creative purpose
  •  become an impactful leader so that you can set the world on fucking fire (the world needs #womenrising
  •  free your body image and cultivate your sensual energy so that you can receive deep pleasure and joy
  •  be more present and lighthearted so that you can experience deep connection with your children
  •  find the energy and the rhythm that will have you prioritizing you (no more “shoulds” and “maybes”) when time is not on your side 
  • experience the freedom of unbridled self-expression so that you can harness that powerful shizz and bring a pulsating magnetic energy to everything you do (THIS is the magic-sauce when it comes to results)


    And tap into that when YOU want it, rather than just when “inspiration strikes”…


    How different might your life be if those flutters were no longer just fluttering … if they were spreading their wings and soaring?


    If you were to come fully ALIVE?


    Listen, this is NOT about doing more — as women, as creatives, as business-owners, as moms — there is no shortage of things ‘to do”


    This is about BEING MORE


    About embodying your whole, free, fucking glorious empowered self. 


    The possibilities are limitless; the process is singular. 


    Because there is NO other program like this on the planet.


    This is the system that I developed by merging my years of training as an actor and dancer, with the timeless Jewish rituals of my childhood, in order to move myself from a place of OK to ON fucking FIRE. 


    If you’re feeling a spark and want to see what can happen when we throw some fuel — 


    Let’s play with fire! 🔥

    One-time Payment of $1555

    3 Monthly Payments of $575 each

    I just dropped my first public song!!!

    “So much thanks to YOU!!! Before joining FFF, I was hiding. Heck, I didn’t even sing to my toddler. The biggest revelation was that diving into my darker emotions and moving through them can activate my power and desire. Now I am stepping into the spotlight. FFF taught me to TAKE UP SPACE. And this has completely transformed my work, my motherhood, and my marriage. If you’re on the fence, jump over to the other side!

    — Rachel Lowe, Mother, Singer!!

    FIERCE FREE AND ON FIRE is a 12-week group program that helps you access your truth and step into your power, by tapping into the potent resource of your emotions. 

    Amidst an intimate collective of heart-centered women (#sisterhoodrising), we will hold one another and be held as we move — individually and collectively — into uncovering our wholeness and magnetizing our desires. 

    Close your eyes for a hot-second and envision:


    — an ancient Jewish practice to ignite your inner fire ✨


    — a soulful journey through music and dance to activate the full spectrum of your emotions so that you can open up to a truly expansive state 💃


    — a passage to the dark side (rage circles and fear inventories) so that you can get to the other (empowered) side without all that shizz pulling you down 🤬


    — deep mindset reprogramming backed by sensory embodied practices so that you’re not only ‘thinking’ different but ‘feeling’ different (uplifted, lit-up, fully alive!) — and are finally able to attract the easy flow of abundance that you’ve been hearing about 🤩


    There’ll be music, there’ll be dancing, there’ll be belly laughs, there’ll be ugly cries. There’ll be deep connections and high vibes. 

    But make no mistake — this is not a fluff party (although we will be celebrating incredible breakthroughs); this is a deeply integrative soul and body awakening process that will have you shouting: 

    Halle-fucking-lujah, I am ALIVE and anything is possible!! 


    We begin with WHAT IS and move, through an integrative mix of mindset, embodiment, and emotions work, to a place of limitless potential — of WHAT IF. 

    FIERCE FREE AND ON FIRE includes an orientation week (sisterhood unite!) + six chock-filled modules.

    Each module week includes a video that guides you to the principles and practices plus TWO optional coaching calls (#overdeliveringismythang)

    The weekly group calls alternate in their focus: Action and Activation (week 1) and Response and Integration (week 2). This is purposefully designed so that we’re able to both do the work as well as to integrate it — while being deeply supported through all of it. 


    Humble bow to you, dear Dana, for modeling your message so completely; and for leading us through this beautiful process.

    And deep gratitude to the sisterhood that treated me with such tenderness as I emerged from my shell to reveal more of my authentic, raw, fierce, messy self. I am now spreading my message like a boss and amazing speaking opportunities are literally falling in my lap.

    Trish Fortune — Wellness Coach and Health Advocate

    Ready to finally fuel your motherfucking fire?

    We start November 30th

    Here’s a glimpse into the six FFF modules: 


    The 12-week program will be broken down into 6 modules:


    • WILD
    • TRUST
    • CREATE
    • POWER


    We will anchor into each of these states from a place of enquiry, embodiment, and emotional energy. We will not shy away from the dark side. In fact, we will activate the dark side of our emotions in order to move, from a place of wholeness, into the LIGHT. 

    Pre-program: Orientation (aka Sisterhood Rising

    Where we connect, reflect, and celebrate, so that we can move forward #strongertogether

    Weeks 1 and 2: WILD (aka “Deep Down”)

    Where we draw forth our “inner wild child” and summon the vibrant pieces of the robust magic within. SHE is the voice of our desire and the heart of our self-actualization; SHE is the fire within.

    Weeks 3 and 4: TRUST (aka “Flirt with Fear”)

    Where we shine a light on our limiting beliefs and let our emotions do the work of forming  counter-narratives that we actually BELIEVE, so that we can move from a place of faith, surrender, and receivership. This is where we “flirt with fear” and anchor into trust. 



    Weeks 5 and 6: CREATE (aka “Cast a Spell”) 

    Where we mine the mess within so that we can create some motherfucking magic 

    This one will have you ranting your way to your unique clarity, passion, and poetry, and teasing your way to visibility (we’ll throw a bonus spoken word salon jam session somewhere in here)

    Weeks 7 and 8: PLEASURE (aka “Take a walk on the Wild side”) 

    Where we revel in the “pleasure principle”, slither into our sensual seductress, and summon our inner Sasha Fierce (your “signature move” awaits!) so that we can turn on the energy that lights us up whenever we want it (because creating from that place = #unfuckingstoppable)

    Weeks 9 and 10: POWER  (aka “Rage to Riches”)

    Where we unleash FOR us, not unto others so that we can learn how to stop holding back and operate at our full capacity

    This one includes the “rage to riches” exercise that had my client Jenna step into her power like never before (and bring in her highest revenue month yet) 

    Weeks 11 and 12: POSSIBILITY (aka “Far Out”)

    Where we lean into the vastness of our potential so that we can dance through the world as the powerful manifesting goddesses we are

    You will never be the same in the best way possible

    “If you’re looking to POWER UP your life, your inner game, your relationships… Dana Inouye is such an inspiration and delight.”

    — Kayla Rose Yoder, Shamanic Priestess and Women’s Wellness Coach

    Dana is a true prophetess. 

    “I always feel like God speaks through you with all this brilliance. Your Flirt with Fear process is GOLD”; I apply it to the women I photograph and love seeing them unleash their power.” 

    — Rachel Hadiashar, Portrait Photographer

    FIERCE FREE AND ON FIRE is about going for the GOLD; and acknowledging that sometimes (most times), we need to encounter, confront, and release our shadows, in order to get there. 


    Also — that shadow work can be SEXY AF 😉 


    You will 

    • FLIRT with your FEAR
    • Get HOT AND HEAVY with your RAGE


    …  and RISE as the most fully self-expressed version of yourself: the sexy badass who is ready to claim and create her wild secret life. 


    (Because some secrets are best un-kept!) 


    FIERCE FREE AND ON FIRE is a high touch intimate group/mastermind hybrid that will have you E X P A N D into the woman you were born to be ARE so that you can up-level your life, business, and relationships, and bring your creative work into the world from a place of EMBODIED flow — 


    • By activating the FULL spectrum of your emotions
    • By connecting to your wholeness
    • By self-sourcing your energy from a place of DESIRE


    Are you ready to feel magnetic, creative, sensual, and wildly empowered?


    Here it is again, all the goodness: 

    • 6 video Trainings, packed with juicy value, so that you can revisit the material and reconnect to your personal power anytime (plus additional surprise videos… I love to create inspired content on the go!) (value: $1200)


    • 3 guest experts who will sprinkle their magic-sauce: Khadoma Colomby (womb goddess) will connect us to the seat of our desire — our womb-space (WILD module); Faith Helma (creative force) will guide us in tapping into the whimsical sparks of our creativity (CREATE module); and Amanda Testa (pleasure priestess) will unite us with our luscious sensuality through powerful breathwork and pleasure practices (PLEASURE module) (value: $600)


    • Weekly group calls: 6 Activation calls, and 6 Integration calls, on alternating weeks, so that you can make powerful breakthroughs in a deeply supportive space (value: $2500)


    • a private facebook group where we will cry, laugh, dance, and celebrate the fuck out of one another, so that you can share your badass upleveling among your new forever sistas (value: priceless)

      The total value is way beyond $4300.


      And it gets even better…

      IF YOU LISTEN TO YOUR GUT (Your inner compass) instead of  your EGO (objections and stories made to keep you safe and stuck) 

      … and are one of the first 10 courageous badass women to sign up — 

      YOU’LL UNLOCK AN EPIC disappearing BONUS: 

      A personalized 45 min. 1:1 Activation Intensive with me (valued at $249) 

      These Activation Intensives are like lighting a match to your energy, inspiration, and personal power.

      Saying YES to yourself comes from a place of possibility and expansion. It requires options. Here are yours:

      • a one-time payment of $1555

           – 3 monthly payments of $575

      – an extended payment plan to be worked out on an individual basis, just reach out! (I am all about expanding possibility!)


      Sign Me Up! 🔥

      Also, if you purchase before November 25th at midnight, you’ll receive: unlimited voxer support from me so that you feel held; truly, madly, deeply (value: invaluable)

      One-time Payment of $1555

      3 Monthly Payments of $575 each

      The POWERFUL practices in FIERCE FREE AND ON FIRE will have you not only FEELING what you feel, but CREATING, and RECEIVING what you feel. 

      Because that’s how energy (and epic manifestation) works. 


      Going deep and harnessing the magic inside reveals your Truth…


      And owning your Truth unleashes your Power. 


       Are you ready to own it? 


      To step into 2021 wildly free and unstoppable?


      We start November 30th.


      The next level YOU is just on the other side. 

      Hi, I’m Dana.

      I help women access their truth and step into their power, by tapping into their emotions. I help them ignite their spark so that they can set the world on fire.

      I’m obsessed with paradox and poetry. I have a bent for pushing boundaries and making connections. I believe that feeling deeply is at the heart of living fully.

      F-bombs and dance parties always included.

      My toddler AND business have shifted, 100% for the better! 

      AMAZING! I always wanted to believe I was doing the right thing (as a mom and CEO) but deep down it wasn’t really gelling because something felt off. Now I get it … and just like that my toddler AND business have shifted, 100% for the better!

      — Jenna Harrison, Mindset Coach


      If you need a boost of inspiration and creative thinking for your business, Dana is the real deal. 

      Dana has a beautiful way of helping you to unlock the obstacles that seem to be stopping you, and instead melding them into fuel to help you achieve your dreams! I can’t recommend her enough, she’s a brilliant coach.”

      – Joanne Murphy Ernst, Artist and Consultant


      I am a different person!!

      Dana I wanted to thank you profoundly; You have created something so meaningful and valuable. I am now applying the anger exercises and lessons with my kids and I am finding that I can understand them on a deeper level, and am experiencing so much more tenderness and compassion — towards them AND towards myself. I had always felt mildly angry, and now I am a lighter happier version of myself.

      — Lisa Simpkin, Teacher