F it!

Sorry but if you tell me you don’t get musicals because “people don’t break out into song in real life”, you’re hanging with the wrong people. 

Welcome to your people. 

F it (“feel it”)  is a revolutionary movement that is charged by the power of catharsis. 

In order to live daringly and shine our light, we can’t think our way to the results we want to create; we’ve gotta FEEL it. 

Songs make us feel. 

They tell stories. 

They traverse the range and fluidity of our emotional landscape. 

They allow us to feel the passion in the pain, the tenderness in the rage, the possibility in the despair. 


(Who doesn’t have a song that got them through heartbreak?)

What if we could sing our pain?

What if we could dance our remembrance?

What if we could belt out our reclamation?

What if, in true musical theater style, we could break out into song and dance, in order to alchemize the tender and anchor the elevated?

What if we could inhabit song in a way that connects us to the deepest parts within? To the parts that need to be healed, liberated, grounded. 

We need to be moved in order to move boldly towards our dreams. 

You have the depth, authenticity, and power to bring out transformation in others that is rarely seen in coaches.

“You keep bringing us back to deeper powers within, reminding us that they are within. Bringing the body to be part of the process, to be listened to, to be moved.”

Jedda Bradley


“What stirs your soul will terrify your mind”

Our minds will create brilliant (and pernicious) stories to keep us safe; and mindsetting ourselves out of the mindfuck will only take us so far.

In order to move boldly towards our dreams, we need a way of being that:

-activates our capacity to feel deeply

  -empowers us to move through the hard shit with grace and courage, intention, and joy.

-harnesses all the “what is”, everything that’s going on for us, as fuel for what might be, for what’s possible

Most of all, in order to truly take off, we need a way of being that merges and aligns our beliefs with our body and our emotions. 

Whether the beliefs are stories that need to be released or grounded into, we do it by landing them in the body so that they create an emotional resonance that has us actually feeling it… 

A way where emotional release, embodiment, energetics, belief work, all come together. 

But how do we bake it all in a beautiful pie? In a way where we’re honoring and stretching our stories? in a way where we’re landing them in our body? In a way where we can go through the hard shit and still have fun and let it fuel us?

The answer is: F IT!!

You are going to rock peoples’ worlds with this!!

“I had a week of feeling in my most creative, compassionate, loving self after only one hour with you, where I was fully rising up and my soul was self-navigating. Get in fast!!!”

Jedda Bradley


It’s where:

-you flirt with your fears (and ignite your desire)

-you dance your remembrance (and ground into your radiance)

-you sing your pain (and release your anguish)

-you get off on your rage (and anchor into your revolution)

-you belt out your reclamation (and liberate your “I fucking got this!” moments)


Whether we’re moving from grief to remembrance, from rage to reclamation, from doubt to sass,  from fear to desire… There is an arc.

An arc with a messy middle. 

Because the space between where you are (what is) and where you want to be (what more is possible) is invariably messy. 

It’s littered with your grief, your fears, your doubts, your disappointments, your resentments… 

And yet all the stuff you think is holding you back is in fact the fuel that will propel you forward… 

When you F it. 

Admittedly, growth is messy. And the only way is through. 

F it asks: How much fun can we have with the mess?


When you F it, you align your (terrified) mind with the (stirring) of your soul song.

I am still flying high

“I am still flying high, centered and on fire with allowing myself to discover who I am, to play, to enjoy and to relax inside, and feeling complete, which is truly the highest gift someone could give me. This was from just one session with Dana!!”

Maura Lynn Muhl

Entrepreneur and owner of Better Butter

You heal your shadows.

You liberate your essence. 

You ignite your FIRE.

You remember 

You release 

You reclaim

F it is a rapturous revolution: where transformational modalities (embodiment, emotional release, music, movement, belief work) blend and meet our tender human wholeness (the heartache and the heartswell, the trials and the triumph) to propel us into an empowered state that is expressed, embodied, exalted, emboldened.  


In 45-minute classes, we journal, sing, dance, cry, and transmute ourselves to a new way of being, so that we can fuel our passion, heal our stories, liberate our longings, ground into our power, and most of all — feel  our glorious ALIVEness. 


Classes are  $27

Tuesday March 19th at 12 pm PST, inaugural class, with subsequent monthly classes.

(Membership and packages will be available soon)

This is where we dream with our eyes wide open and COME ALIVE. 

I have found my spark again!!!

“I feel empowered and confident in making life choices that mold the life I want to lead. Dana specifically worked with me on slowing down….not necessarily taking on less….but slowing down my approach. Leading my life and the tasks within with more intention. In return, I enjoy the process instead of feeling bogged down and stressed all of the time. I let go of so many pieces of myself that were holding me back and am now truly excited about life. Dana will ask you things that make you raise your eyebrows. Go along. Trust the process. It is soooo worth it.” 

Geena Larson

Dancer and Choreographer

The backstory:

I had a song. 

I went through a very emotionally difficult time a few years back. 

This was before I got into any coaching and personal development work. 

And yet when I look back on this period and connect the dots, I realize it was also one of the most regenerative, creative, and transformational periods in my life. 

When I started musing on this period of rebirth that took me from heartbreak to heart-swell and that was accompanied by creative vigor, one thing reverberated: 

My song. I had a song:  “She used to be mine” from the musical Waitress

It was my soundtrack, my prayer, my anthem, my whisper, my primal scream; my lifeline. 

We can listen to a song and it can move us… and then we can INHABIT a song and it can transform us. 

I inhabited this song. I would sit on the bed and just sing and cry my pain and my yearning, and in so doing I began to also sing my remembrance, and my reclamation.

I started to find moments of joy and inspiration and life and possibility bubble up. Escaping into an ’other’s’ story connected me to the innermost terrain of my own tender landscape.  Where her story met my story, creative energy and empowerment surged. 

Through the music and the movement, through dancing it and singing it and crying it and belting it and whispering it, I could feel the strength and passion in my anger, I could feel the love in my grief, I could feel the possibility in my despair. 

And I could rise into a more empowered, more creative, more energized and daring version of myself. 

I became the person who is ready to claim my desires, the person who is ready to receive. And bit by bit, the external circumstances started shifting too. 

What I couldn’t name then and can fully own now: the power of emotional alchemy to completely shift and transform our being.  

F it is the sweeping alchemical journey that started with a song… and weaves in my years of experience as a women’s empowerment coach, innovating practices and approaches that highlight emotional alchemy and center our wholeness. 


You’re done fixing yourself. It’s time to free yourself. 

So that you can fire up your dreams, from the inside out. 

I am bursting with excitement and energy!

Thank you!! I feel transformed and am bursting with excitement and energy for the day. My roots are dancing, I feel strong, peaceful, centered, and vibrant. I feel complete in my incompleteness! Wow, I never even knew that was an option! Yup, I’m owning the woman in me. I am so ready for MORE!! —  

Maura Lynn Muhl

Entrepreneur and owner of Better Butter


“I always wanted to believe I was doing the right thing (as a mom and CEO) but deep down it wasn’t really gelling because something felt off. Now I get it … and just like that my toddler AND business have shifted, 100% for the better!”

Jenna Harrison

Mindset Coach

Hi, I’m Dana.

I’m dedicated to helping you step into your power and embody your brilliance  by tapping into the power of your emotions. I help you ignite your spark so that you can set the world on FIRE. 

I’m obsessed with paradox and poetry. I have a bent for lovingly pushing boundaries, digging deep, and making connections. I believe that feeling deeply is at the heart of living fully.

F-bombs and dance parties always included.


I am a different person!!

“Dana I wanted to thank you profoundly; You have created something so meaningful and valuable. I am now applying the anger exercises and lessons with my kids and I am finding that I can understand them on a deeper level, and am experiencing so much more tenderness and compassion — towards them AND towards myself. I had always felt mildly angry, and now I am a lighter happier version of myself.”

Lisa Simpkin


You will never be the same in the best way possible

“If you’re looking to POWER UP your life, your inner game, your relationships… Dana Inouye is such an inspiration and delight.”

Kayla Rose Yoder

Shamanic Priestess and Women’s Wellness Coach